Tulsi, a quaint village nestled in the Tilda block of Raipur district, has become a digital hub, showcasing remarkable achievements in the online realm. With over 40 active YouTube channels and a dynamic community of more than 150 artists actively contributing to these channels, Tulsi has garnered a substantial following of over 10 lakhs across various social media platforms. This digital success story is particularly noteworthy for a village with a modest population of just 1200 residents.
In a conversation about the district's support for the village's young content creators, the Raipur district administration highlighted its proactive initiatives. Following a comprehensive meeting with Tulsi's content creators, common needs for improved equipment, software, and a conducive setup for producing high-quality videos were identified. In response, a state-of-the-art studio was established, equipped with modern gadgets essential for top-notch video shooting, editing, and production. The studio also includes a co-working space for collaboration and an audio recording room to ensure the production of high-quality sound.
"Hummer Flix," named with a local Chhattisgarhi flavor coined by one of the YouTubers, is the state's first high-tech studio dedicated to Tulsi's social media content creators. This studio boasts cutting-edge equipment, including a 4K resolution drone camera, high-end cameras, and a fully-furnished setup for shooting. It also features a powerful computer with a high-end processor and graphics card for editing, along with an audio recording lab to ensure top-notch sound production.
The impact of these resources is expected to be significant. YouTubers from Tulsi will now have the means to create higher-quality content, potentially increasing their earnings. Moreover, the establishment of digital firms within the village, specializing in areas like digital marketing and music production, is a testament to the studio's potential to foster growth and expansion. This initiative is poised to contribute to the development of a robust content-creation ecosystem within the village.
What sets Tulsi apart is the diversity of its content creators, spanning various age groups and producing a wide array of content. From traditional Chhattisgarhi music to Bollywood spoofs and rap music videos, individuals like Gyanendra and Abhishek showcase the village's rich talent pool. Gyanendra, at 32, specializes in entertaining Bollywood spoofs featuring multiple villagers, while 20-year-old Abhishek manages Cg Gold, a channel dedicated to rap songs and online projects both within and outside Chhattisgarh.
The success of Tulsi's youth on YouTube is attributed to the quality and relatability of their content. By focusing on local culture, music, and humorous spoofs, these creators have captivated audiences. The collaborative spirit among more than 150 individuals contributing to over 40 channels is a key factor that sets Tulsi apart, fostering a unique and vibrant community in the world of digital content creation.
The nearest major airport to Tulsi is Swami Vivekananda Airport in Raipur.
Raipur Railway Station is the closest railway station toTulsi, located at a distance of about 45 kilometers.
Tulsi is well-connected by road to nearby cities. Various state-run and private buses operate between Tulsi and major cities in Chattisgarh and nearby states.
Chattisgarh
Chana Samosa, Farra, Aamat, Chana Bhatura, Bore Baasi, Khurma, Kosha Mangsho, Petha, Kochai Patta Curry, and Poha are all must-try delicacies of this region.
Hindi is the predominant language spoken in the region, though English is also understood in tourist areas.
The ideal time for visiting is from November to January.
